CASE STUDY

Halo Healthy Tribes

Social Media

Content Creation

Follower Engagement

Scheduling and Management

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about this project

A Southern California-based CPG brand's mission to offer low-sugar, low-carb products for the health-conscious consumer required a dynamic social media strategy.

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Challenges

Lack of Online Presence

Halo Healthy Tribes had a world of flavors to share, but their online footprint was underwhelming and didn't hit the mark with their target audience. A more robust social media presence was vital to tap into the consumer market.

Entering Retail Chains

Breaking into large grocery store chains on both a regional and national level required quality products, strong market recognition, and support from an engaged and excited niche audience. An established online identity was the key to unlocking these doors.

Differentiating Brands

With five unique brands under their umbrella, giving each a distinct voice and image was a creative puzzle. They needed to resonate individually while maintaining the parent brand's "halo" essence.

Aligning Strategies

Marrying the social media strategy with tangible business outcomes was a complex challenge that continued to come up during internal discussions. To make social media effective, they needed to drive not just likes and follows, but real-world sales and growth.

Solutions

Customized Branding

We crafted unique imagery and styling for each of Halo Healthy Tribes' five distinct food brand accounts. By understanding the nuances of each product line and the benefits they offer to consumers, we created visual content that resonated with specific audiences, building a distinct identity for each brand.

Targeted Engagement

Focusing on more than mere numbers, we applied targeted engagement strategies to connect with individuals who preferred or needed these niche foods. By communicating directly with the right people, we helped Halo Healthy Tribes build a community that truly cared about their products.

Integrated Marketing

An all-encompassing social media plan was designed to align online growth with in-store distribution opportunities. The strategy was not only about visibility but about creating a seamless experience that guided consumers from online discovery to physical purchase when visiting their local supermarkets.

Consistent Content

Recognizing that brand growth is a continuous journey, we maintained an ongoing social campaign with posts being published several times a week. By adjusting strategies and keeping the momentum going, we ensured consistent growth, engagement, and alignment with the brand's evolving needs.

The Results

The partnership yielded remarkable growth in social media followers, along with distinct brand identities and a significant breakthrough in retail distribution.


Halo Healthy Tribes found its voice, its place on the shelves, and an ever-expanding community of loyal customers.

220%

Increase in Instagram Followers

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