CASE STUDY
Procare Sports Chiropractic
about this project
A San Diego-based Chiropractor needed a complete overhaul of his online strategy, including a new website, SEO optimization, and local advertising.
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Challenges
Outdated Website
Procare's website, reminiscent of the early 2000s, had its unique charm but wasn't quite keeping up with the dynamic digital landscape. The absence of a contemporary design, intuitive navigation, and compelling calls to action for new patient sign-ups signaled the need for a revamp.
Lack of SEO
Procare's website was valuable but not easily found. The structure and content of the website weren't quite tuned to the rhythms of search engines, making it challenging for potential patients to discover their services.
Incohesive Branding
The essence of Procare's brand seemed to be scattered across their online and offline materials, not completely capturing their unique value proposition - a missed opportunity to provide patients with a seamless experience that was distinctively 'Procare.'
Local Lead Generation
Word-of-mouth had always been a trusted friend for Procare, guiding new patients to their door. However, as the world became increasingly digitized, the spotlight shifted towards online directories like Google My Business and Yelp!
Solutions
Website Design
Revitalizing their digital presence involved a full-scale website redesign. The upgraded site now features a modern aesthetic, user-friendly navigation, and compelling calls to action, facilitating an interactive and engaging user experience.
SEO
Implementing strategic on and off-page SEO tactics elevated Procare's online visibility. Optimized website content and structure now drive increased organic traffic and effectively connect Procare with potential local patients.
Paid Advertising
Leveraging targeted paid ads on Yelp boosted Procare's local visibility. This proactive approach with Yelp Ads dramatically extends their local reach, attracting potential patients actively seeking local chiropractic services.
Local Business Listings
Enhancing Procare's online directory listings on Google and Yelp! ensured both accuracy and consistency. This optimization not only bolsters their online credibility but also simplifies the process for patients to find and interact with their practice.
Major Adjustments Made
Now that Procare has a brand built to outperform the competition in a crowded San Diego market, the sky's the limit. Leaning on our guidance throughout the rebranding process has enabled their practice to service more customers in the San Diego area with expert Chiropractic care.
Procare’s Brand is now recognizable, modern, and tells customers exactly what type of business they’re interacting with.
30%
User website engagement improvement
20+ unique visitors per day
