CASE STUDY

Global Energy Company

Social Media Strategy

Website Design & Graphic Design

SEO

LinkedIn Thought Leadership

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about this project

A global business in the energy sector partnered with us to lead their digital transformation and social media strategies.

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Challenges

Stuck in Tradition

Despite their success, the client's methods were not in sync with the rapidly evolving digital landscape. Modernizing their approach while retaining their core values was essential to becoming a credible and distinguished player in the competitive energy sector.

Social Media Engagement

Their presence on major professional networking platforms like LinkedIn was established to a degree, but engagement rates lagged and growth was stagnant. The task was to curate content and ongoing engagement strategies that genuinely resonated with their target audience, elevating their digital interactions.

Limited Online Presence

As a global entity, their digital footprint didn't mirror their offline stature. Bridging the gap between their significant offline achievements and established credibility in the industry and their online visibility became a pressing concern that needed to be addressed as soon as possible.

Branding Consistency

As they ventured into various digital avenues, from website interactions to social media engagements, maintaining a consistent brand image became a consistent and frustrating challenge. The goal was to ensure that every digital touchpoint reflected their core values and identity seamlessly.

Solutions

Social Media Strategy

We honed in on LinkedIn, the best professional networking platform, recognizing its potential for B2B engagement in the energy sector. Through high-quality copywriting, design, and strategic content creation, we transformed their profile into a hub of thought leadership, employee spotlights, and industry insights.

Engagement Boost

Crafting compelling posts that leveraged industry trends was one of the key pillars of our content creation strategy. These posts not only resonated with their audience but consistently outperformed industry engagement averages, creating a buzz around their brand and keeping followers coming back for more.

Consistent Branding

As the client hoped to expand their digital footprint and scaled their LinkedIn follower based by over 4x in just one year, we ensured that their brand image remained consistent and powerful throughout all content we created. Every digital interaction, from website visits to social media engagements, echoed their core values.

Ongoing Consulting

Beyond just social media, our continuous consulting touched various facets of their digital presence. From SEO optimization through blogs, letters from the chairman, newsletter creation, and other digital assets, we tied everything back to strengthening their online brand presence, ensuring a cohesive digital journey for their customers.

The Results

The results of our partnership have been nothing short of stellar. In just a year, their following on the major professional networking platform witnessed a staggering increase, with engagement rates more than double the industry average.


This success, combined with our holistic approach to their digital strategy, has positioned the client as a modern, forward-thinking leader in the energy sector.

5.7%

Engagement rate on posts, (more than 2x the industry average of 2%)

307%

Increase in follower count

(from 10,000 to 40,700 in 12 months)

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