CASE STUDY
PIC Plumbing
about this project
How we Generated 8X ROI with targeted Yelp Ads for one of the top-rated plumbing businesses in San Diego.
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Challenges
Advertising Costs
PIC Plumbing found it challenging to keep pace with the increasing costs of advertising platforms like Google. This rise in costs started to impact their competitiveness with local plumbing businesses that had more substantial monthly advertising budgets.
Return on Investment
Diminishing returns from their paid advertising efforts led to concerns about ROI. PIC Plumbing needed to ensure their marketing spend was translating into tangible growth of their bottom line, a metric and process they struggled with.
Lead Generation
The company observed a significant decrease in leads generated from their paid advertising efforts on other platforms. Despite significant investment, too many plumbers were spending their days waiting for service calls at home rather than managing full schedules and workloads.
Business Scaling
Management sought to increase the volume of calls to scale their business and boost revenue. The existing advertising strategy wasn't generating quality conversions, indicating a need for a more efficient process.
Solutions
Profile Analysis
To address PIC Plumbing's lead generation concerns, a comprehensive Yelp profile analysis was conducted. This method allowed us to pinpoint areas for improvement, set goals, and formulate a targeted strategy, enhancing their overall business performance.
Enhanced Profile
An essential part of the solution was an enhanced profile setup on Yelp. By updating and enriching the profile with relevant information, eye-catching visuals, and engaging content, we significantly improved PIC Plumbing's visibility and credibility on the platform.
Yelp Ads
A precisely tailored Yelp Ads campaign formed a crucial part of our strategy. Focused on both lead quality and cost-effectiveness, the campaign aimed to attract potential high-intent and ready-to-act customers without burdening PIC Plumbing with excessive costs.
Yelp Conect
Yelp Connect was leveraged to foster continuous engagement with PIC Plumbing's audience. By sharing regular business updates, special offers, and pertinent content, we were able to boost brand loyalty and customer retention throughout San Diego effectively.
The Results
When it comes to results, PIC Plumbing's Yelp campaign over three months really hit it out of the park. We're talking a steady rise in leads generated, all while maintaining the same advertising budget throughout their campaign. Each strategic campaign optimization we introduced led to a decrease in the cost per lead, meaning more leads for less money.
23%
Reduction in Cost Per lead
Starting cost per lead of $20.69 reduced to $15.89
45%
Increase in Number of Monthly Leads
30+ additional qualified leads generated each month
8X
Return on Investment
$19,200 Revenue Generated on $2,400 budget
