CASE STUDY

Procare Sports Chiropractic

Website Design

SEO

Copywriting & Storytelling

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about this project

A San Diego-based Chiropractor needed a complete overhaul of his online strategy, including a new website, SEO optimization, and local advertising.

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Challenges

Outdated Website

Procare's website, reminiscent of the early 2000s, had its unique charm but wasn't quite keeping up with the dynamic digital landscape. The absence of a contemporary design, intuitive navigation, and compelling calls to action for new patient sign-ups signaled the need for a revamp.

Lack of SEO

Procare's website was valuable but not easily found. The structure and content of the website weren't quite tuned to the rhythms of search engines, making it challenging for potential patients to discover their services.

Incohesive Branding

The essence of Procare's brand seemed to be scattered across their online and offline materials, not completely capturing their unique value proposition - a missed opportunity to provide patients with a seamless experience that was distinctively 'Procare.'

Local Lead Generation

Word-of-mouth had always been a trusted friend for Procare, guiding new patients to their door. However, as the world became increasingly digitized, the spotlight shifted towards online directories like Google My Business and Yelp!

Solutions

Website Design

Revitalizing their digital presence involved a full-scale website redesign. The upgraded site now features a modern aesthetic, user-friendly navigation, and compelling calls to action, facilitating an interactive and engaging user experience.

SEO

Implementing strategic on and off-page SEO tactics elevated Procare's online visibility. Optimized website content and structure now drive increased organic traffic and effectively connect Procare with potential local patients.

Paid Advertising

Leveraging targeted paid ads on Yelp boosted Procare's local visibility. This proactive approach with Yelp Ads dramatically extends their local reach, attracting potential patients actively seeking local chiropractic services.

Local Business Listings

Enhancing Procare's online directory listings on Google and Yelp! ensured both accuracy and consistency. This optimization not only bolsters their online credibility but also simplifies the process for patients to find and interact with their practice.

Major Adjustments Made

Now that Procare has a brand built to outperform the competition in a crowded San Diego market, the sky's the limit. Leaning on our guidance throughout the rebranding process has enabled their practice to service more customers in the San Diego area with expert Chiropractic care.

Procare’s Brand is now recognizable, modern, and tells customers exactly what type of business they’re interacting with. 

30%

User website engagement  improvement

20+ unique visitors per day

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