15 Important SEO, Ecommerce, and Digital Marketing Facts

Curious about digital marketing and want some high-level, fun fact-type stats to increase your overall knowledge of the industry? You’ve come to the right place!

Developing a greater understanding of how typical online brands function is a fantastic way for your brand to gain insights into which areas of your company need additional care, focus, and resources. So, in today’s article, we’ve compiled a valuable list of digital marketing facts — some that will blow your mind — to help you understand how impactful a successful,  optimized online strategy can be for your business.

To make this article easier to navigate, check out this table of contents to hop around between topics that you find most interesting.

Digital Marketing strategies need to be well-rounded and fully thought out by brands to avoid being wasteful with company budget and resources. The process of marketing your company online to prospective buyers is a difficult and competitive process, but with the right knowledge and guidance, can become the bread and butter of your company’s revenue generation efforts.

Digital marketing encompasses 8 main categories which include:

So now that we’ve covered digital marketing at a higher level, let’s get to the fun facts and mind-blowing statistics you’ve been waiting on the edge of your seat for. Today, we’re covering three of the eight main digital marketing categories: SEO, Ecommerce, and Email Marketing. Stay tuned for future blogs covering the other five topics.

SEO is a term we hear often but many don’t fully understand what SEO really means for their business. SEO stands for search engine optimization, which is the process of increasing your website’s visibility when people search for products or services on major search engines like Google and Bing. The greater your SEO efforts, the higher your business will rank on these search engines. The higher you rank, the more likely it is that a prospective customer will navigate to your site and ultimately make a purchase.

Here are some interesting fun facts that should really pique your interest in improving your own brand’s SEO:

50% of search queries on major search engines are 4 words or more. This means that consumers tend to input detailed searches when looking for a product or service. You can capitalize on these larger search queries by using long-tail keywords in the content you post on your site to grab their attention.

40% Of Users Will Abandon A Slow Loading Website. It’s imperative that you keep your page’s load times fast. This means staying clear of unnecessary video, image, or text content that doesn’t add value to the overall presentation and information of your site.

90% of Users Prefer Organic Search results Over PPC Ads. While there is obviously merit to Paid advertising, especially on certain platforms, SEO can really be a tremendous tool to build trust with your prospective customers without breaking the bank in the process. It’s important to find the right balance for your business’ unique strategy.

Titles With 6-13 Words Perform Best In Google Searches. Your blog post title’s length and content is important, are you making sure you’re in the hot zone? For optimal SEO, we recommend using titles that are a combination of hints at what the post is about, some concrete/detailed information, and other qualities that Google’s algorithm is looking for.

There Are over 3.5 Million Searches Every Minute On Google.The opportunity to capitalize on search engine traffic is beyond tremendous. If your company is using a content-driven strategy to drive organic leads to your funnel, you have a chance to snag some of the millions of daily searches and convert them into paying customers.

Ecommerce is the term used for using the internet to buy and sell goods or services — and the transfer of money and data to execute those transactions. While many refer to Ecommerce when selling physical products online, through methods like dropshipping, it can also be used to describe any type of commercial transaction that is facilitated online. Below are some statistics about ECommerce:

Over 50% of visits to eCommerce sites are made on mobile devices. If you’re running an Ecommerce store… optimize, optimize, and optimize again , for mobile. By focusing too aggressively on your desktop site, you may be missing out on a hefty amount of potential business. Put resources into mobile and your bottom line will thank you.

Bounce rate probability increases by over 31% when mobile site page load times increase from 1 second to 3 seconds. Did we mention that you should optimize your site for mobile? According to Portent, the first five seconds of page-load time have the highest impact on conversion rates. Even just a second or two — which seems like a trivial amount of time — is enough to kill the potential for a customer to stick with your site and not navigate elsewhere.

It’s estimated that by 2040, 95% of all retail purchases will be made online. We’ve all watched the classic brick-and-mortar stores struggle the last few years, and we fully expect that trend to continue. While 2040 feels far away, it’ll be here before we realize it. It’s best to get your brand out in front of these impending market changes.

Over 70% of small business websites don’t have any call to action buttons. Is your website optimized to collect leads? Businesses should make it very simple and straightforward to get in touch with them with call to action buttons and links. For example, click here to contact our team to get started with overhauling your online presence.

68% of millennials expect a seamless shopping journey with a brand. According to Forbes, “They are poised to be the nation’s biggest spenders, as they move into their prime earning and spending years, so millennials dominate conversations around product strategy, marketing, and the economy at large.”

Email marketing is an effective form of marketing designed to make the contacts and leads on your email list aware of new products, services, price adjustments, specials, and more. Using email can be a more gentle way to introduce your customers to new ideas and any sort of changes compared to cold calls, texts, etc. Because email has the ability to be tracked — open rates, reply rates, bounce rates, and so on — it can be an excellent source of data for your marketing efforts as well.

Personalized subject lines are 22% more likely to be opened. Customers take notice when they receive emails that are personalized. Take the time to craft messages that show that you’ve done your research and it’ll pay dividends.

56% of brands using an emoji in their email subject line had a higher open rate than those that did not. Emojis have become a mainstay in culture and it’s time to embrace them. Use them more freely than you may have in past marketing campaigns and you might be surprised at the results. While emails are more formal than texts, you can make them more casual to connect with your audience in a more human, peer-to-peer way.

Email subject lines with 6-10 words have the highest open rate. Don’t be afraid to put greater amounts of detail into a personalized subject line. Customers sometimes don’t open their emails because the titles are simply too templatized or irrelevant to them. Try including customer names or specific details of what’s included in your email content to catch their attention.

Including personalization in your email campaigns can increase click-through rates by over 14%. Click-through rate, or CTR, for email is the percentage of people who clicked on at least one link in your email message. Once again, personalization is key to conversion.

35% or more small businesses do not A/B test their email campaigns. A/B testing is a crucial part of an effective email marketing strategy. Customer preferences and tendencies are always changing, so regularly testing which emails are most effective can ensure you stay on top of trends.

Digital marketing is a complex, ever-changing challenge that isn’t very easy to navigate on your own. If your goal is to rank first on Google, sell tons of products and services online, all while keeping your email subscribers engaged, pay attention to these statistics and apply the knowledge to your own strategies. If some of this sounds too overwhelming, you can always leverage the services of marketing agencies like ours to stay on top of all digital marketing trends and focus on what you do best instead.